Hardcover. This text features recent research on attitude function, contributed by the leaders in the field. Topics include attitude functions, persuasion, individual-differences approaches, and the role of motivation. Examining the psychological motivations underlying people's attitudes as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. Using an integrative approach, the book explores the topic of attitude function within a variety of psychological disciplines including social, personality, consumer and environmental. Dr Gregory Maio and Dr James Olson assemble the different areas of research and provide synthesis in the concluding chapter. The book features new models of attitude function that have the potential to guide the next generation of research on this topic. The book examines the topic of attitude function within a variety of psychological disciplines including social, personality, consumer, and environmental. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Bibliographic Details

Title: Why We Evaluate (Hardcover)
Publisher: Taylor & Francis Inc, Philadelphia
Publication Date: 1999
Language: English
ISBN 10: 0805827706
ISBN 13: 9780805827705
Binding: Hardcover
Edition: 1st Edition
Condition: new

About this title

Synopsis

As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors assembled the leaders in the field to examine the topics of attitude function persuasion, individual-differences approaches, and the role of motivation within a variety of psychological disciplines, including social, personality, consumer, and environmental.

About the Author

Gregory R. Maio (Edited by) , James M. Olson (Edited by)

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