Winners Never Cheat: Everyday Values We Learned A

Next time someone tells you business can't be done ethically -- corners must be cut, negotiations can't be honest -- hand them Jon Huntsman's new book. He started with practically nothing, and made it to Forbes'list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up. This is no mere exhortation: it's a practical business book about how to listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values, share success, take responsibility, and earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles. You don't live these principles just to 'succeed': you live them because they're right. But in an age of non-stop business scandal, Huntsman's life proves honesty is more than right: it's the biggest competitive differentiator.

JON M. HUNTSMAN is chairman and founder of Huntsman Corporation. He started the firm with his brother Blaine in 1970. By 2000, it had become the world's largest privately held chemical company and America's biggest family owned and operated business, with more than $12 billion in annual revenues before going public in early 2005. He was a special assistant to the president in the Nixon White House, was the first American to own controlling interest of a business in the former Soviet Union, and is the chairman of the Board of Overseers for Wharton School at the University of Pennsylvania, his alma mater. Mr. Huntsman also served on the boards of numerous major public corporations and organizations, including the U.S. Chamber of Commerce and the American Red Cross. The Huntsman businesses fund the foundation that is the primary underwriter for the Huntsman Cancer Institute, a leader in the prevention, early diagnosis, and humane treatment of cancer. He resides with his wife, Karen, in Salt Lake City, Utah, where his oldest son, Jon Jr., was elected governor in 2004.

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