Y in the Workplace : Managing the "Me First" Generation

Flip-flops, iPods, MySpace, "Dude," Instant Messaging.

Whatever happened to dress shoes, sir/ma'am, in-person meetings, and traditional work etiquette?

A workplace revolution is underway, one that is stimulating new methods of thinking, behaving, communicating, and doing business as Generation Y continues to infiltrate the workplace and influence corporate culture. This revolution is lead by approximately 60 million Gen Yers, the largest bloc to hit the workforce since the 72 million baby boomers. Company owners and managers are worried, because this generation has created its own unique culture...and demands.

Y in the Workplace illustrates how the values, attitudes, and expectations of Generation Y have had an impact on corporate environments, intergenerational functioning, and management strategies. To help this generation successfully transition into the workplace while creating a shared vision, authors Lipkin and Perrymore provide you, the manager, with the following:
Psychological insight into the character of this generation.
Strengths and challenges that Generation Y is bringing to the workplace.
Coaching strategies and ways to harness their strengths, minimize their weaknesses, and illuminate their talents.
Hope about their abilities as supervisors and managers, and about their positive impact on the future of your company

Whether you are a small business owner, manager, HR professional, or teacher working with Generation Y, this book is a must-read to gain insight into why this generation is the way it is, how to help them become the best they can be, and how to integrate them into your company and work with them.

Nicole A. Lipkin, PsyD, MBA, is the owner of Equilibria Psychological and Consultation Services, LLC, a group psychology practice. Her personal practice includes executive and leadership coaching and assessment, team-building services, and coaching and training services for Generation Y employees and those who manage them.

April J. Perrymore, PsyD, owns an independent psychological practice. She specializes in working with small-business owners and entrepreneurs. Previously, she was an assistant professor of psychology, teaching and advising Generation Y.