The World of Time Inc.; The Intimate History of a Changing Enterprise. Vol. Three: 1960-1980

xvi, 590, [2] pages. Volume Three ONLY. Illustrations. Footnotes. Index. Ink notations inside the back cover. No dust jacket present. Curtis Prendergast was a reporter for newspapers at the Bee, Fresno, California, from 1937 to 1940 and at the News-Sun, Waukegan, Illinois, in 1947. From 1942 to 1946 he served for the U.S. Naval Reserve and became lieutenant. Next, Prendergast became 3d secretary and Vice consul at the United States Foreign Service in Seoul, Republic of Korea, from 1947 to 1950. Thereafter, he as a correspondent of Time magazine, New York City, from 1950 until his retirement in 1977. Prendergast is well known for his books "The First Aviators", "Easy Gardens", co-authored with Donald Wyman, and "The World of Time Inc.: The Intimate History of a Changing Enterprise", co-authored with Geoffrey Colvin. Excerpted from The Library Journal: This is the third and final volume of a corporate history written by Time Inc. employees and relying primarily on Time Inc. sources. It is the only volume not written by Robert T. Elson. Important events of the period include the death of founder Henry Luce and LIFE magazine, the founding of People, success of Sports Illustrated, corporate merger with Temple Industries, coverage of the Kennedy assassination, and the Howard Hughes hoax. Lucidly written and careful with detail, this is still an insider's official history: not ducking controversy but treating it with what outsiders might call tact. First Edition [stated], presumed first printing.