Writing PR : A Multimedia Approach

Readers who use Writing PR: A Multimedia Approach will gain confidence in their ability to write and design across media platforms - an increasingly necessary skill - through carefully-laid repetition of key ideas, step-by-step guidance, tip boxes, and realistic examples ranging from student portfolios to top professionals' files.

Writing PR: A Multimedia Approach is designed to teach effective and creative public relations writing through critical thinking tips, vivid examples and expert perspectives. Students who use Writing PR: A Multimedia Approach will gain confidence in their ability to write and design across media platforms–an increasingly necessary skill - through carefully-laid repetition of key ideas, step-by-step guidance, tip boxes, and realistic examples ranging from student portfolios to top professionals' files.

Exciting Features:

• “Food for Thought” feature found at the beginning of each chapter allows students to apply their own observations to specific topics, helps teachers gauge their students' knowledge, and promotes critical thinking.
• Case studies from PRWeek magazine in every chapter highlight contemporary campaigns and help students understand the real-world application of PR concepts.
• “Concepts to Keep” feature reinforces students' understanding of key topics and summarizes main ideas.
• Writing assignments at the end of chapters help students develop writing fluency and practice specific skills in applied situations.
• Text-specific companion website features online exercises, updated profiles, and links to professional groups in the field.