Stated First Edition With The Number Line Indicating A First Printing. Includes Index And Chapter Notes. The Book Is Bound In Yellow Paper Over Boards With Red Lettering On The Spine.

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Bibliographic Details

Title

The Yugo: The Rise And Fall Of The Worst Car In History

Publisher

Hill and Wang, New York, New York, U.S.A.

Publication Date

2010

Language

English

ISBN 10

0809098911

ISBN 13

9780809098910

Binding

Hardcover

Edition

1st Edition

Printing

1st Printing

Condition

Fine

Dust Jacket Condition

Fine

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About this title

Synopsis

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR’s Car Talk declared it “the worst car of the millennium.” And for most Americans that’s where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand “good” communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you’ve got The Yugo: The Rise and Fall of the Worst Car in History.

Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia’s nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.

About the Author

Jason Vuic is an assistant professor of modern European history at Bridgewater College in Bridgewater, Virginia. He lives in Staunton, Virginia, with his wife, Kara.

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Store Description

I own and operate a small on-line bookstore with about 22,000 volumes. The title and author for each volume listed, is taken from the title and or the copyright page. The number of pages listed, is taken from the last numbered page.

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Granada Bookstore, IOBA
IL, U.S.A.

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