Title: A general view of the Balanced Scorecard: Its most remarkable features
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2022
Language: English
ISBN 10: 6204747606
ISBN 13: 9786204747606
Binding: Soft cover
Condition: New

About this title

Synopsis

The Balanced Scorecard (BSC), a management tool designed by professors Kaplan and Norton in 1992, is addressed to implementing the firm’s strategy up and down the company. Although several papers have been written since then, the majority have been focused on its basics and only a few on its most important issues –use of financial and non-financial measures, cause-and-effect relationships and strategy maps. And the latter always separately and in concrete case studies.In this work, we have studied in detail these issues and, after analysing the works previously collected, presenting the conclusions reached to shed light on them as well as maintaining open the debate.

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