iBRAND: The Next Generation: A guide to building the personal brand you desire to be!

iBRAND: The Next Generation is about how you brand yourself as a person. It's about positioning yourself to reach your goals, creating a personal distinction, and crafting a road map for yourself to get to where you want to go. It’s about authenticity, values and standards. It’s about how you stand out from the crowd and how you deliver on your personal brand promises. And, most importantly, it’s about taking calculated risks in life.

As a leading figure in the travel, tourism and hospitality industry, Gary Sain was not only known as a marketing and branding expert, but an expert for personal branding. Gary was extremely passionate about this topic because it helped him achieve his goals and become a respected leader in the industry. Gary passed away on May 4th, 2012 leaving behind a legacy that will continue to inspire others for future generations. As his wife (Pamela) and daughter (Olivia, ) we are continuing his message through our book titled: iBRAND- The Next Generation. iBRAND is a collection of Gary's published articles, notes, presentations and testimonials from friends and colleagues around the world. These chapters contain stories that are full of good life lessons we believe are in danger of becoming obsolete. We hope Gary's legacy will inspire so many others to be the best they can be and enjoy work and life to the fullest