The implementation of packaging as brand driver

Language: English

Published by LAP LAMBERT Academic Publishing Jan 2015, 2015

3659672548 / 9783659672545

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described. 120 pp. Englisch.

Seller Inventory # 9783659672545

Title
The implementation of packaging as brand driver
Author
Abdur Rahman Al Mahmud
Publisher
LAP LAMBERT Academic Publishing Jan 2015
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659672548
ISBN 13
9783659672545
Item weight
197 grams
Dimensions
220x150x8 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 25.87US$ 25.87
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BuchWeltWeit Ludwig Meier e.K.

Germany