The implementation of packaging as brand driver: A study in case of ice-cream

Mahmud, Abdur Rahman Al

ISBN 10: 3659672548 / ISBN 13: 9783659672545

Published by LAP LAMBERT Academic Publishing, 2015

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Bibliographic Details

• Title: The implementation of packaging as brand driver: A study in case of ice-cream
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2015
• Language: English
• ISBN 10: 3659672548
• ISBN 13: 9783659672545
• Binding: paperback
• Condition: New
• Book Type: book

About this title

Synopsis

The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described.

About the Author

Abdur Rahman Al Mahmud was born in 1991, Dhaka, Bangladesh. He completed his bachelor degree in Business Administration, major in marketing, from Jahangirnagar University, Bangladesh. He has two articles related brand.Besides he involves with a social clause- regarding rights towards trans-gender.