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Large quarto. Contemporary half cloth. All 226 sample sheets central fold and mounted atlas-style. In very fine condition. Apparently a unique collection of Scherer s type specimens, and at the same time obviously the most comprehensive verifiable collection by the 20th century s most influential international typographer of wodden poster typefaces. Scherer s woodcut types were distributed worldwide and were used practically on all continents for the typedesign of posters, title pages, advertisements, and announcements of various kinds, especially when large format counted. For example, the typeface of the Soviet state propaganda organ, Pravda, was based on a Scherer typeface. This album contains almost twice as many sample sheets as the most comprehensive known collection to date (cf. the holdings of the Basel Paper Mill and the Zurich Library (ZHB) in Lucerne, and additionally it should be noted that there in Lucerne pages were counted instead of sheets). In addition to numerous typefaces, the collection also covers various decorative elements (borders, vignettes, end strips) and typographic accessories (e.g., pointing hands), as well as more prosaic figurative symbols. The sample numbers range from low three-digit numbers (presumably very early type specimens) to numbers in the upper 3,000s. - The Roman Scherer wood type factory was founded by the entrepreneur Roman Scherer (1848-1922) from Meggen [CH] [.] Scherer went into business for himself in 1877 by purchasing machinery from a wood type factory that had gone under in Vernayaz in Valais. From the outset, the company was geared towards an international market [.] Around the turn of the century, the monthly production of the wood type factory - which by this time already employed over 100 workers - was around 50,000 letters. In 1910, the business was converted into a joint-stock company." (Phil. Messner, Research & Archive in Wikip.). - From the collection of Eckehart Schumacher-Gebler, Professor of Printing, and also savior of the traditional printing company Offizin Haag-Drugulin, Leipzig, after the fall of the Berlin Wall and until his death. - [00B | SOD | oR ] 0 g.
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