mCommerce

Language: English

Published by CGW, 2013

1908293276 / 9781908293275

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device When should a browser based solution be used and when should an app be used Should a solution include a digital wallet And, if so, what type of wallet Too many organizations are trying to develop and implement an mCommerce strategy without an understanding of the building blocks of such a strategy. They are being left behind by those who have an effective strategy in place. This book will help anyone in an organization that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, people in IT will benefit by understanding what their technology must achieve and why. The author is a genuine practitioner. In this book he breaks mCommerce down into its fundamental components and offers a practical guide to developing and implementing a mCommerce strategy.…

Seller Inventory # 9781908293275

Title
mCommerce
Author
Rupert Potter
Publisher
CGW
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1908293276
ISBN 13
9781908293275
Item weight
174 grams
Dimensions
216x140x8 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.37US$ 50.62
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Einbeck, Germany 37574