manage customer equity: How customer lifetime value reshaping corporate strategy(Chinese Edition)
Language: English
Published by Enterprise Management Publishing House Pub. Date :, 2001
- Softcover
- New
Condition: New
US$ 59.26
Quantity: 1 available
Add to basketItem description from seller
Language:Chinese.Pages Number: 355.24 Publisher: Enterprise Management Press Pub. Date :2006-07. Book Preface This book aims to help companies reshape their business strategies to achieve customer-centric business thinking. End enterprise editor in the book provides a model that can help companies make the most important asset - the customer assets (customer lifetime value) - maximized. Features and commentary excerpts from brand equity to customer equity to our friends in Argentina Marcos (M.
Seller Inventory # J14674
Bibliographic details
- Title
- manage customer equity: How customer lifetime value reshaping corporate strategy(Chinese Edition)
- Author
- (MEI) LUO LAN T LA SI TE ; FU LAI LI.A. QI SEN ER ; KAI SE LIN.N. LE MEN
- Publisher
- Enterprise Management Publishing House Pub. Date :
- Publication year
- 2001
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 7801475496
- ISBN 13
- 9787801475497
Shipping rates from China to U.S.A.
| Item | 16 to 30 business days | 8 to 16 business days |
|---|---|---|
| First item | US$ 18.00 | US$ 30.00 |
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