Language:Chinese.Pages Number: 355.24 Publisher: Enterprise Management Press Pub. Date :2006-07. Book Preface This book aims to help companies reshape their business strategies to achieve customer-centric business thinking. End enterprise editor in the book provides a model that can help companies make the most important asset - the customer assets (customer lifetime value) - maximized. Features and commentary excerpts from brand equity to customer equity to our friends in Argentina Marcos (M.

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Bibliographic Details

Title: manage customer equity: How customer lifetime value reshaping corporate strategy(Chinese Edition)
Publisher: Enterprise Management Publishing House Pub. Date :
Publication Date: 2001
Language: English
ISBN 10: 7801475496
ISBN 13: 9787801475497
Binding: paperback
Condition: New

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