The marketing practices and problems of MSEs in Addis Ababa : Emphasis on Construction and Metal and Wood Work Sub-sectors

Language: English

Published by LAP Lambert Academic Publishing, 2012

3848491834 / 9783848491834

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Nowadays, small and medium sized enterprises in market economies are the engine of economic development. moreover, due to their flexibility, adaptability and their potential to react to challenges and changing environments, MSEs contribute to the sustainable growth and employment generation significantly. On the other hand, due to rapid globalization the business environment is becoming more hectic and highly competitive so that MSEs are attempting to grapple and stay afloat. Currently, like big business, marketing in MSEs sector involves all aspects of marketing such as the product, promotional methods and the distribution element. The sector should also address the marketing problems that comes from increased competition, lack of skills in producing the product, lack of capital to expand their enterprises and go to the international market. Hence, the book attempts to show the overall picture of the marketing practices and the problems that these MSEs face.…

Seller Inventory # 9783848491834

Title
The marketing practices and problems of MSEs in Addis Ababa : Emphasis on Construction and Metal and Wood Work Sub-sectors
Author
Girma Tefera
Publisher
LAP Lambert Academic Publishing
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3848491834
ISBN 13
9783848491834
Item weight
153 grams
Dimensions
220x176x33 mm

AHA-BUCH GmbH

Einbeck, Germany

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