The marketing practices and problems of MSEs in Addis Ababa | Emphasis on Construction and Metal and Wood Work Sub-sectors
Girma Tefera
ISBN 10: 3848491834 ISBN 13: 9783848491834
Published by LAP Lambert Academic Publishing, 2012
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Taschenbuch
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preigu, Osnabrück, Germany
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About this Item
Description:
The marketing practices and problems of MSEs in Addis Ababa | Emphasis on Construction and Metal and Wood Work Sub-sectors | Girma Tefera | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783848491834 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106490122
Synopsis:
Nowadays, small and medium sized enterprises in market economies are the engine of economic development. moreover, due to their flexibility, adaptability and their potential to react to challenges and changing environments, MSEs contribute to the sustainable growth and employment generation significantly. On the other hand, due to rapid globalization the business environment is becoming more hectic and highly competitive so that MSEs are attempting to grapple and stay afloat. Currently, like big business, marketing in MSEs sector involves all aspects of marketing such as the product, promotional methods and the distribution element. The sector should also address the marketing problems that comes from increased competition, lack of skills in producing the product, lack of capital to expand their enterprises and go to the international market. Hence, the book attempts to show the overall picture of the marketing practices and the problems that these MSEs face.
About the Author: Girma was born in Dessie, capital of south Wollo administrative province. He studied his primary and secondary education there. He got his BSc and MA in Marketing Management from Addis Ababa University. Currently, he is Instructor in Wollo University.
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Bibliographic Details
Title: The marketing practices and problems of MSEs...
Publisher: LAP Lambert Academic Publishing
Publication Date: 2012
Binding: Taschenbuch
Condition: Neu