modern enterprise management tutorial

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Publisher: Mechanical Industry Press Pub. Date :2010-09-03. This book is divided into nine chapters . including business and management. strategic management. marketing planning and marketing management. technology transfer and technological innovation. production systems. management. quality management. human resources management. financial management and corporate international operations. Taking into account the systematic knowledge of business management. and how professional the original compound. cross. penetration. and related courses while avoiding duplication. although the book is the foundation materials. but section focused on the content of a certain depth and relatively independent nature of classroom teachers according to the specific teaching needs to be selected. In order to consolidate and deepen the understanding of the content described in each chapter are problems with thinking (or the math). and references. This material can be used as professional materials science and engineering colleges and universities. but also as a business management and corporate management training materials reference books. Contents: Editor s Foreword Chapter business and management of the meaning of Section and type of enterprise business environment and its changes in Section II of value. nature and function of the history of Western management thought thinking fourth chapter questions Chapter references Strategic Enterprise Management Section II business strategy and strategic management of corporate strategy and external environment analysis. Section III strategic choice and implementation of competitive business strategy evaluation and control of fourth case of thinking questions in this chapter reference Chapter market planning and marketing management Marketing Section II the origin and development of marketing planning theories and methods of Section during the fourth quarter of marketing strategy and marketingFour Satisfaction guaranteed,or money back.…