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Synopsis
Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with:
* Procedures that progressively sift and regroup your research
* Decision points that allow you to evaluate which steps remain
* The most cost-effective ways to take advantage of today's electronic media resources
* Efficient ways to retrieve the information your search has located easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas.
You'll find Business Research Handbook designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers and extensive lists of sources and material to help you obtain the information you need to:
* Compile biographical information on key players or parties
* Investigate potential business partners or competitors
* Engage in marketing research
* Compile a company profile
* Locate expert witnesses and verify credentials
* And much more
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About the Author
Kathy E. Shimpock, President, Juris Research, Tempe, Arizona, has extensive research experience as a lawyer and law librarian in both the practice and academic spheres. She has published numerous articles and spoken widely on research, technology and library issues. In addition to her law degree (J.D.) from the University of Wyoming, she holds a Masters in Law Librarianship from the University of Denver and an M.B.A. from Arizona State University. She is a member of the State Bar of Arizona.
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