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Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals - Hardcover
Synopsis
Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.
Section I provides students with an overview of the main stages of the digital media production process, discusses personn
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