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Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!
Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.
Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.
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Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.Review:
Intelligent observation and reflection by children 9 and older is encouraged in [this book]... Children are both the mouse to be caught as well as the cheese in the bait in commercial ads today. (Linda Piwowarczyk Chicago Sun Newspapers 2003-11-13)
Lively, view-changing stories of advertising principles, psychology and history are followed by activities you can try at home. (Susie Wilde Raleigh News and Observer 2003-12-07)
[Starred review:] Lively analysis seeks to raise preteens' awareness... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in. (Jennifer Mattson Booklist / RBB 2003-12-01)
This skillfully age-tailored overview of the advertising industry has an appealing cover design, a fast-paced and friendly text, cartoon illustrations, and a generous smattering of juicy, relevant sidebars and quotes... thorough in coverage and thought-provoking... deconstructs ad campaigns without undue condemnation or bias, exposing their sometimes less-than-salient subtext and neatly outlining the common techniques advertisers us to manipulate consumer appetites. (Jeffrey Hastings School Library Journal)
Author Shari Graydon uses a lively style to attract teens and encourage them to make informed choices about their consumption and spending. (Deborah Taylor Teacher Librarian)
Engaging and intelligent. (Susan Schwartz Montreal Gazette 2004-04-05)
Easily read book explains the history of advertising, how it works, tricks of the trade, and how to complain effectively... Humorous illustrations enhance the information... this helpful text is recommended for consumer education classes. (Deborah L. Dubois VOYA)
Eye opening.. this book should be read by both children and their parents. (Elizabeth Shaffer BC Parent)
The book is less anti-advertising than pro-thoughtful consumer, and kids who read this book will be better prepared than most to deal with the marketing onslaught. (Bulletin of the Center for Children's Books)
A thought-provoking resource for children who daily face a sea of marketing. The book details the history of promoting products, controversial methods of advertising and ways that children are exposed to and affected by ads targeted directly at them. The author delivers the information in an understandable, entertaining manner. (Publishers Weekly 2004-01-19)
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