Synopsis
Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!
Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.
Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.
Key Features:
- Dynamically written by an experienced media authority Concrete examples drawn from familiar, contemporary ads Thought-provoking tips and easy-to-do activities encourage critical thinking
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About the Author
Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.
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Made You Look: How Advertising Works and Why You Should Know
Published by
Annick Press (edition ), 2003
ISBN 10: 1550378147
ISBN 13: 9781550378146
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. Clark, Warren (illustrator). It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1550378147-8-1
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Made You Look: How Advertising Works and Why You Should Know
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Very Good. Clark, Warren (illustrator). Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00105689469
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Made You Look : How Advertising Works and Why You Should Know
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Clark, Warren (illustrator). 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5603324-75
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Made You Look: How Advertising Works and Why You Should Know
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paperback. Condition: Good. Clark, Warren (illustrator). Seller Inventory # mon0000576057
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Made You Look: How Advertising Works and Why You Should Know
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paperback. Condition: New. Clark, Warren (illustrator). In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1550378147
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Made You Look: How Advertising Works and Why You Should Know
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Condition: Sehr gut. Clark, Warren (illustrator). Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 2425211/2
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