Items related to Made You Look: How Advertising Works and Why You Should...

Made You Look: How Advertising Works and Why You Should Know

3.69 avg rating
( 160 ratings by Goodreads )
 
9781550378146: Made You Look: How Advertising Works and Why You Should Know
View all copies of this ISBN edition:
 
 

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!

Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.

Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.

Key Features:

  • Dynamically written by an experienced media authority
  • Concrete examples drawn from familiar, contemporary ads
  • Thought-provoking tips and easy-to-do activities encourage critical thinking

"synopsis" may belong to another edition of this title.

About the Author:

Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.

Review:

Intelligent observation and reflection by children 9 and older is encouraged in [this book]... Children are both the mouse to be caught as well as the cheese in the bait in commercial ads today. (Linda Piwowarczyk Chicago Sun Newspapers 2003-11-13)

Lively, view-changing stories of advertising principles, psychology and history are followed by activities you can try at home. (Susie Wilde Raleigh News and Observer 2003-12-07)

[Starred review:] Lively analysis seeks to raise preteens' awareness... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in. (Jennifer Mattson Booklist / RBB 2003-12-01)

This skillfully age-tailored overview of the advertising industry has an appealing cover design, a fast-paced and friendly text, cartoon illustrations, and a generous smattering of juicy, relevant sidebars and quotes... thorough in coverage and thought-provoking... deconstructs ad campaigns without undue condemnation or bias, exposing their sometimes less-than-salient subtext and neatly outlining the common techniques advertisers us to manipulate consumer appetites. (Jeffrey Hastings School Library Journal)

Author Shari Graydon uses a lively style to attract teens and encourage them to make informed choices about their consumption and spending. (Deborah Taylor Teacher Librarian)

Engaging and intelligent. (Susan Schwartz Montreal Gazette 2004-04-05)

Easily read book explains the history of advertising, how it works, tricks of the trade, and how to complain effectively... Humorous illustrations enhance the information... this helpful text is recommended for consumer education classes. (Deborah L. Dubois VOYA)

Eye opening.. this book should be read by both children and their parents. (Elizabeth Shaffer BC Parent)

The book is less anti-advertising than pro-thoughtful consumer, and kids who read this book will be better prepared than most to deal with the marketing onslaught. (Bulletin of the Center for Children's Books)

A thought-provoking resource for children who daily face a sea of marketing. The book details the history of promoting products, controversial methods of advertising and ways that children are exposed to and affected by ads targeted directly at them. The author delivers the information in an understandable, entertaining manner. (Publishers Weekly 2004-01-19)

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781554515608: Made You Look: How Advertising Works and Why You Should Know

Featured Edition

ISBN 10: 1554515602 ISBN 13: 9781554515608
Publisher: Annick Press, 2013
Softcover

9781554515615: Made You Look: How Advertising Works and Why You Should Know

Annick..., 2013
Hardcover

9781550378153: Made You Look: How Advertising Works and Why You Should Know

Annick..., 2003
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Graydon, Shari; Clark, Warren [Illustrator]
Published by Annick Press (2003)
ISBN 10: 1550378147 ISBN 13: 9781550378146
New Paperback Quantity: 1
Seller:
Gulf Coast Books
(Memphis, TN, U.S.A.)

Book Description Paperback. Condition: New. Clark, Warren (illustrator). Seller Inventory # 1550378147-11-19592156

More information about this seller | Contact this seller

Buy New
US$ 11.18
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Graydon, Shari; Clark, Warren [Illustrator]
Published by Annick Press (2003)
ISBN 10: 1550378147 ISBN 13: 9781550378146
New Paperback Quantity: 1
Seller:
Academybookshop
(Long Island City, NY, U.S.A.)

Book Description Paperback. Condition: New. Clark, Warren (illustrator). Seller Inventory # B-brd1-22328

More information about this seller | Contact this seller

Buy New
US$ 7.20
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

3.

Graydon, Shari; Clark, Warren [Illustrator]
Published by Annick Press (2003)
ISBN 10: 1550378147 ISBN 13: 9781550378146
New Paperback Quantity: 1
Seller:
Academybookshop
(Long Island City, NY, U.S.A.)

Book Description Paperback. Condition: New. Clark, Warren (illustrator). Seller Inventory # B-brd1-22495

More information about this seller | Contact this seller

Buy New
US$ 7.20
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

4.

Graydon, Shari
Published by Annick Press (2003)
ISBN 10: 1550378147 ISBN 13: 9781550378146
New Softcover Quantity: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Condition: New. Clark, Warren (illustrator). book. Seller Inventory # M1550378147

More information about this seller | Contact this seller

Buy New
US$ 18.84
Convert currency

Add to Basket

Shipping: US$ 16.77
Within U.S.A.
Destination, rates & speeds
Stock Image

5.

Made You Look: How Advertising Works and Why You Should Know Graydon, Shari and Clark, Warren
Published by Annick Press (2003)
ISBN 10: 1550378147 ISBN 13: 9781550378146
New Softcover Quantity: 1
Seller:
Aragon Books Canada
(OTTAWA, ON, Canada)

Book Description Condition: New. Clark, Warren (illustrator). Seller Inventory # IE-225

More information about this seller | Contact this seller

Buy New
US$ 26.50
Convert currency

Add to Basket

Shipping: US$ 23.00
From Canada to U.S.A.
Destination, rates & speeds
Stock Image

6.

Graydon, Shari
Published by Annick Press (2003)
ISBN 10: 1550378147 ISBN 13: 9781550378146
New Softcover Quantity: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)

Book Description Condition: New. Clark, Warren (illustrator). New. Seller Inventory # Q-1550378147

More information about this seller | Contact this seller

Buy New
US$ 58.94
Convert currency

Add to Basket

Shipping: US$ 5.45
Within U.S.A.
Destination, rates & speeds