Innovation Unleashed: Chief Innovation Officers from McCann-Erickson, Edelman, Publicis & More on Developing and Implementing Creative Communication Solutions (Inside the Minds) - Softcover

Softcover

ISBN 10: 1587622467 ISBN 13: 9781587622465

Publisher: Aspatore Books, 2003

Synopsis

Inside the Minds: Innovation Unleashed is the most authoritative book ever written on the intricacies within, the power around and the impact of the creative element in marketing communications. Featuring the chief creatives from some of the world's leading Advertising, Marketing and Public Relations firms, this book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying power, authors articulate the finer points around building brand loyalty and expressing creative freedom now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside the truly great creative minds of today, as experts from all sides offer up their thought around the keys to success within this fascinating realm of the communications industry.

About this title

From the Publisher:

This book is written by:Dave Batista, Chief Creative Officer, Euro RSCG Circle-Boston - Creating the Brand Experience That Will Change the World

Tom Kettler, Creative Director/Managing Partner, Einson Freeman, Inc. - You're Getting Smarter

Martin Macdonald, Chief Creative Officer, Executive Vice President, Rapp Collins Worldwide - Experiential Creative

Richard Eber, Chief Creative Officer, Executive Vice President, MRM Partners Worldwide - Getting People to Do Something

Mitch Markson, President of Consumer Brands and Global Creative Director, Edelman- Inside the Creative Realm of Public Relations

Peter Nicholson, Chief Creative Officer, Publicis New York - Bringing the Client on Board

Marcio M. Moreira, Vice Chairman, McCann-Erickson WorldGroup - Innovation: Where Creativity Begins

Jay Suhr, Principal & Executive Creative Director, T3 - A Think Tank Approach to Creativity

Mark DiMassimo, CEO, Creative Director, DiMassimo Brand Advertising - Strategic Thinking in Advertising

About this edition

• Publisher: Aspatore Books
• Publication date: 2003
• ISBN 10: 1587622467
• ISBN 13: 9781587622465
• Binding: Paperback
• Number of pages: 165
• Editor: Staff Inside The Minds