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Synopsis
The 5TH edition of Demographics of the U.S. focuses tightly on what s happening in this century since the year 2000. Demographics of the U.S. collects, in one place, the broad range of demographic and socioeconomic trends as we veered off the path to prosperity. It also shows where we ve been ever since.
So far, the story of the 21st century is mostly one of decline. The list of declines is a long one, including household income and wealth, marriages and births, homeownership, and small town America. Demographics of the U.S. examines in hundreds of tables the surprisingly disruptive early years of the century a compilation of often sobering statistics that cannot be found in one place anywhere else. Demographics of the U.S. is a reference tool for those who want perspective on the many ongoing changes in American life a perspective critical for understanding what the future will hold. The reference includes single-year data on many topics, including educational attainment, college costs, health status, cigarette smoking, homeownership, household income, earnings, poverty rates, labor force participation, self-employment, living arrangements, marital status, immigration, geographic mobility, and more. It also provides necessary perspective, highlighting the most important trends of the 21st century trends everyone should be tracking.
Most of the tables are based on data collected by the federal government, in particular the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, the National Center for Health Statistics, and the Federal Reserve Board. While the federal government collected most of the information published here, the tables in Demographics of the U.S. are not simply reprints of government spreadsheets. Instead, New Strategist s author, demographer Cheryl Russell, individually compiled and created the tables, adding percent change, index, and other calculations to reveal the stories behind the numbers.
Demographics of the U.S. explains the increasingly complex, often confusing, and rapidly changing nation we live in today. It makes sense of our recent past and shines a light on our future. The reference is divided into 11 chapters, organized alphabetically: Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them.
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About the Author
Cheryl Russell, a professional demographer with a master s degree from Cornell University, is New Strategist s editorial director. She has guided the company since its inception in 1989 and has spent her career uncovering and interpreting American demographic trends: who we are, where we live, what we do, how much we spend. She is the former editor-in-chief of American Demographics magazine and The Boomer Report. She is the author of Demo Memo blog, American Consumers newsletter, and numerous books about demographic trends.
We invite you to examine the data NSP provides, demographic trends you can trust compiled by one of the most respected authorities in the field. Each of our titles offers a Look Inside for your review. Take a look at the changing America revealed by the numbers and use this insight to prepare for the future.
NSP, a trustworthy source you can turn to for accurate information from a company that has served the demographic community for nearly 30 years.
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