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Corporate Image upon Points-of-Marketing at St. Patrick’s Int. College: Branding Strategies of Higher Education Providers - Softcover
Synopsis
the ‘points-of-marketing’ service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.
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About the Author
Ana Gadjova has achieved a BA degree in teaching foreign languages and recently she has graduated with an MBA (Master of Business Administration) from the University of Sunderland. Ana's work experience is in multifarious fields ranging from translating, interpreting and teaching English and Italian to doing secretarial work.
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Corporate Image upon Points-of-Marketing at St. Patrick¿s Int. College
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LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10: 384431010X
ISBN 13: 9783844310108
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -the points-of-marketing service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10. 68 pp. Englisch. Seller Inventory # 9783844310108
Quantity: 2 available
Seller Image
Corporate Image upon Points-of-Marketing at St. Patrick¿s Int. College : Branding Strategies of Higher Education Providers
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 384431010X
ISBN 13: 9783844310108
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - the points-of-marketing service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10. Seller Inventory # 9783844310108
Quantity: 1 available
Seller Image
Corporate Image upon Points-of-Marketing at St. Patrick s Int. College
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 384431010X
ISBN 13: 9783844310108
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Gadjova AnaAna Gadjova has achieved a BA degree in teaching foreign languages and recently she has graduated with an MBA (Master of Business Administration) from the University of Sunderland. Ana s work experience is in multifarious . Seller Inventory # 5471488
Quantity: Over 20 available
Seller Image
Corporate Image upon Points-of-Marketing at St. Patrick¿s Int. College
Published by
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10: 384431010X
ISBN 13: 9783844310108
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -the ¿points-of-marketing¿ service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch. Seller Inventory # 9783844310108
Quantity: 2 available