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From the Back Cover:
Designed to bridge the gap between rich academic literature and the world of marketing practice
This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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- PublisherPearson College Div
- Publication date1998
- ISBN 10 0023051620
- ISBN 13 9780023051623
- BindingHardcover
- Edition number1
- Number of pages768
- EditorBagozzi Richard P.
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Marketing Management
Published by
Pearson College Div
(1998)
ISBN 10: 0023051620
ISBN 13: 9780023051623
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Marketing Management
Published by
Pearson College Div
(1998)
ISBN 10: 0023051620
ISBN 13: 9780023051623
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Marketing Management
Published by
Pearson College Div
(1998)
ISBN 10: 0023051620
ISBN 13: 9780023051623
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Hardcover
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