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"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
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- PublisherMcgraw-Hill Education (Ise Edi
- Publication date2005
- ISBN 10 0071244328
- ISBN 13 9780071244329
- BindingPaperback
- Number of pages736
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Book Description Paperback. Condition: Very Good. Strategic Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071244329
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Strategic Marketing
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Mcgraw-Hill Education (Ise Edi
(2005)
ISBN 10: 0071244328
ISBN 13: 9780071244329
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00071244328-G
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071244329
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Strategic Marketing
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ISBN 10: 0071244328
ISBN 13: 9780071244329
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Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 8273707-6
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Strategic Marketing
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ISBN 10: 0071244328
ISBN 13: 9780071244329
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071244329. Seller Inventory # 9240430
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Strategic Marketing
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Mcgraw-Hill Higher Education 01.06.2005.
(2005)
ISBN 10: 0071244328
ISBN 13: 9780071244329
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Book Description Condition: Sehr gut. Auflage: 8th Revised edition. 736 Seiten Buchecken etwas gestaucht, kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 414570 Sprache: Englisch Gewicht in Gramm: 1310 25,2 x 20,0 x 2,6 cm, Taschenbuch. Seller Inventory # 160695
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