Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers - Softcover

Gerald Michaelson; Steven Michaelson

Softcover

ISBN 10: 0071427317 ISBN 13: 9780071427319

Publisher: McGraw Hill, 2003

Synopsis

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

• Organization of Intelligence: Know your market as well as you know yourself
• Economy of Force: Assess accurately where you employ your resources
• Simplicity: Even the simplest plans are difficult to execute

Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

About this title

From the Publisher:

Gerald A. Michaelson, former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

From the Back Cover:

Winning marketing principles from the greatest strategist of all time

What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! InSun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as "The Principles of the Marketing War." Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns. These principles include:

• Organization of Intelligence: Know your market as well as you know yourself
• A Secure Position: Occupy a position that cannot easily be taken by your opponent
• Surprise: Gain psychological dominance and deny the initiative to you opponent
• Economy of Force: Assess accurately where you deploy your resources
• Command Structure: Good management unleashes the power of human resources
• Simplicity: Even the simplest plans are difficult to execute

Let the wisdom of the past brighten your future. Read Sun Tzu Strategies for Marketing and become a master at the art of winning.

About this edition

• Publisher: McGraw Hill
• Publication date: 2003
• ISBN 10: 0071427317
• ISBN 13: 9780071427319
• Binding: Paperback
• Edition number: 1
• Number of pages: 244