New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Fair. Provides future product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, and more. Seller Inventory # CIN0072961449A
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Fair. Provides future product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, and more. Seller Inventory # CIN0072961449A
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Condition: Used. pp. 560 8th Revised Edition. Seller Inventory # 2651789700