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Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition) - Hardcover
B> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.
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- PublisherPearson College Div
- Publication date2000
- ISBN 10 0130558176
- ISBN 13 9780130558176
- BindingHardcover
- Number of pages608
- Rating
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