Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition)

3.25 avg rating
( 72 ratings by GoodReads )
 
9780130558176: Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition)

B>" This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.

"synopsis" may belong to another edition of this title.

Product Description:

textformat=02> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life in the trenches of the marketing wo

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Stuart, Elnora W.
Published by Prentice Hall (2000)
ISBN 10: 0130558176 ISBN 13: 9780130558176
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130558176

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.90
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Stuart, Elnora W.
Published by Prentice Hall (2000)
ISBN 10: 0130558176 ISBN 13: 9780130558176
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2000. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-005-67-9465109

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 156.58
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds