Canadian Advertising in Action, Eighth Edition, retains important and popular elements of the previous editions—including the dynamic 4-color design introduced in the seventh edition. The text is presented in a practical, student-oriented style and provides a good balance between theory and practice. While written from a Canadian perspective, this text also considers global influences on integrated marketing communications. All media information and data in the eighth edition are Canadian – an important consideration for students who someday could be employed in the Canadian communications industry. The examples and plans included in this book embrace business-to-consumer situations, business-to-business situations, product situations, and service situations.
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Practical, student-oriented, balanced. . .
Canadian Advertising in Action is our country’s most
relied-upon text for the course!
This eighth edition of Keith Tuckwell’s respected text gives you the information you need to understand the intricacies of advertising in Canada. Written from a Canadian perspective, the book considers the influences on communications from all over the world, while all media information and data in the eighth edition are Canadian.
Throughout this updated edition, you’ll find fascinating examples and plans that embrace business-to-consumer situations, business-to-business situations, product situations, and service situations.
PLUS! You’ll find fascinating information on:
...And new and updated features and illustrations, including:
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Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2. Seller Inventory # G0132405741I5N00