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Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
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Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
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Book Description Condition: new. Seller Inventory # think_cr8_0136689892
Book Description Condition: new. Seller Inventory # BBB_newH_0136689892
Book Description Hardcover. Condition: New. Dust Jacket Condition: New. 2nd Edition. NEW BOOK. Buy with confidence! ISBN-13: 978-0136689898 ISBN-10: 0136689892. Seller Inventory # 001412
Book Description Condition: New. New. Seller Inventory # Q-0136689892