Items related to Strategic Marketing for Educational Institutions
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
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About the Author:
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
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- PublisherPearson College Div
- Publication date1995
- ISBN 10 0136689892
- ISBN 13 9780136689898
- BindingPaperback
- Edition number2
- Number of pages464
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