Items related to Strategic Marketing for Educational Institutions
Synopsis
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
"synopsis" may belong to another edition of this title.
About the Author
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date1995
- ISBN 10 0136689892
- ISBN 13 9780136689898
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages464
- Rating
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Strategic Marketing for Educational Institutions
Seller: Books for Life, LAUREL, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is in good condition. Minimal signs of wear. It May have markings or highlights, but kept to only a few pages. May not come with supplemental materials if applicable. Seller Inventory # LFM.5N8B
Quantity: 1 available
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Strategic Marketing for Educational Institutions
Published by
Pearson Education, Limited, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5279656-6
Quantity: 1 available
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Strategic Marketing for Educational Institutions
Published by
Pearson Education, Limited, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16116309
Quantity: 2 available
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Strategic Marketing for Educational Institutions
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00073601861
Quantity: 1 available
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Strategic Marketing for Educational Institutions
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.63. Seller Inventory # 353-0136689892-gdd
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Strategic Marketing for Educational Institutions (2nd Edition)
Published by
Pearson Education (US), United States, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003703614
Quantity: 2 available
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Strategic Marketing for Educational Institutions (2nd Edition)
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs8944181002
Quantity: 1 available
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Strategic Marketing for Educational Institutions
Published by
Pearson Education, Limited, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7504763-6
Quantity: 1 available
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Strategic Marketing for Educational Institutions (Second Edition)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0136689892. Seller Inventory # 9407455
Quantity: 1 available
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Strategic Marketing for Educational Institutions (2nd Edition)
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks39539
Quantity: 1 available