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Strategic Marketing for Educational Institutions

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9780136689898: Strategic Marketing for Educational Institutions
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Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

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About the Author:

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

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Other Popular Editions of the Same Title

9780138514037: Strategic marketing for educational institutions

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ISBN 10: 0138514038 ISBN 13: 9780138514037
Publisher: Prentice-Hall, 1985
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9780536949851: Strategic Marketing for Educational Institutions

Pearso..., 1995
Softcover

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