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Effective Business Communication: Principles and Practice for the Information Age - Softcover

 
9780137427017: Effective Business Communication: Principles and Practice for the Information Age
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This is a fast-paced, wide-ranging review of business communications - from personal presentations to direct mail, and beyond.Coverage includes: how to overcome "noise" to get your message across; effective ways to use language and images; the power of persuasion; and special issues surrounding communication in an organization. The book focuses on communication in practice, covering forms and questionnaires, business letters and direct mail, reports, memos, briefings, presentations, meetings, negotiation, advertising, news releases, interviewing, listening skills, and much more. The book's distinctive format helps students generalize the lessons they've learned in each area, and encourages an active, questioning approach.For all managers and those who expect to become managers.

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  • PublisherPrentice Hall
  • Publication date1998
  • ISBN 10 0137427018
  • ISBN 13 9780137427017
  • BindingPaperback
  • Edition number1
  • Number of pages267

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Blundel, Richard, Salter, Graham
Published by Prentice Hall PTR (1997)
ISBN 10: 0137427018 ISBN 13: 9780137427017
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Book Description Paperback. Condition: Very Good. Aims to help the reader to become a more effective communicator at work. Provides readers with a lively, wide-ranging review of this central and rapidly-changing area of management. A distinctive two-part format helps students generalise lessons learnt in one area, and encourages an active, questioning approach. A concise but comprehensive coverage of all key communications channels. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001371289

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