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Marketing: An Introduction and MyMarketingLab Package, 9th Edition - Softcover

Armstrong, Gary; Kotler, Philip

 
9780138157180: Marketing: An Introduction and MyMarketingLab Package, 9th Edition
Softcover
ISBN 10: 0138157189 ISBN 13: 9780138157180
Publisher: Pearson College Div, 2008
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 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer value is the driving force

behind every marketing strategy.

"synopsis" may belong to another edition of this title.

  • PublisherPearson College Div
  • Publication date2008
  • ISBN 10 0138157189
  • ISBN 13 9780138157180
  • BindingPaperback
  • Number of pages400
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