Items related to Marketing Management for NonProfit Organizations
Marketing Management for Non-Profit Organizations provides a comprehensive overview of the theory behind non-profit marketing, and analyses key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas.
The text is divided into three sections, mirroring the syllabus that is taught on many specialist undergraduate and MBA course modules. It consists of an introduction to marketing, marketing planning/market orientation and a detailed section which explicitly addresses the application of marketing
to the key non-profit sub-sectors of fund-raising, the arts, education, healthcare and social ideas. Each chapter contains an outline of its objectives, discussion questions, and a summary of key areas covered.
2nd and 3rd year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.
The text is divided into three sections, mirroring the syllabus that is taught on many specialist undergraduate and MBA course modules. It consists of an introduction to marketing, marketing planning/market orientation and a detailed section which explicitly addresses the application of marketing
to the key non-profit sub-sectors of fund-raising, the arts, education, healthcare and social ideas. Each chapter contains an outline of its objectives, discussion questions, and a summary of key areas covered.
2nd and 3rd year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.
"synopsis" may belong to another edition of this title.
About the Author:
Adrian Sargeant is a Lecturer in Non-Profit Marketing at Henley Management College. His research interests are primarily in the field of relationship and database marketing, and he has been sponsored by the Charities Aid Foundation and more recently by the Royal Mail. He is a member of the Institute of Charity Fund-raising Management and delivered their Annual Royal Mail Lecture in August 1998.
Review:
Adrian Sargeant is a Lecturer in Non-Profit Marketing at Henley Management College. His research interests are primarily in the field of relationship and database marketing, and he has been sponsored by the Charities Aid Foundation and more recently by the Royal Mail. He is a member of the Institute of Charity Fund-raising Management and delivered their Annual Royal Mail Lecture in August 1998.
Overall, this is an exceptional textbook in an area that deserves much more attention. Its international perspective and the focus of the final section on specific segments of the nonprofit community are significant strengths. Paul Govekar, assistant professor of management, College of Business Administration at Ohio Northern University.
"About this title" may belong to another edition of this title.
- PublisherOxford University Press
- Publication date1999
- ISBN 10 0198775679
- ISBN 13 9780198775676
- BindingHardcover
- Number of pages320
- Rating
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