Global Strategic Management - Softcover

Jedrzej George Frynas; Kamel Mellahi

Softcover

ISBN 10: 0199543933 ISBN 13: 9780199543939

Publisher: Oxford University Press, 2011

Synopsis

Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.

About this title

About the Author:

Jedrzej George Frynas is with Birmingham Business School, Birmingham University.
Scott Pegg is Assistant Professor of Political Science, Indiana University-Purdue University Indianapolis.

Review:

"This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining thorough coverage with excellent case studies for illustration and discussion. It is up to date, very readable, and can be highly recommended." --John Child, Birmingham Business School, University of Birmingham

About this edition

• Publisher: Oxford University Press
• Publication date: 2011
• ISBN 10: 0199543933
• ISBN 13: 9780199543939
• Binding: Paperback
• Edition number: 2
• Number of pages: 422