A Sense of Mission: Defining Direction for the Large Corporation (International Management Series) - Hardcover

Campbell, Andrew; Nash, Laura L.

9780201608007: A Sense of Mission: Defining Direction for the Large Corporation (International Management Series)

Hardcover

ISBN 10: 0201608006 ISBN 13: 9780201608007

Publisher: Addison-Wesley, 1992

Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.

"synopsis" may belong to another edition of this title.

From Publishers Weekly:

Campbell, a founding director of Britain's Asbridge Strategic Management Centre, and Boston University economist Nash ( Good Intentions Aside ) here extol the benefits of a well-postulated and well-promulgated corporate mission statement. According to the authors, who surveyed management practices at 1500 major firms, a code articulating a company's purpose, strategy, professional standards and social values makes employees more loyal and management more focused and consistent in its decision-making. Just such a statement, the authors recall, helped Johnson & Johnson recover consumer confidence after several people died in 1982 from taking poisoned doses of its Tylenol pain reliever. A "sense of mission" that gave official priority to passengers' convenience and comfort brought an earnings turnaround to British Airways; Borg-Warner's creed stressed the company's specific obligations to shareholders, employees, customers, suppliers and society in general. Other case histories focus on Disney, Honeywell, Ford and Price Waterhouse.
Copyright 1993 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.