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This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems. Exercises and concepts are drawn from school life. Concepts are presented, developed, and applied. Case studies that conclude most chapters are based on actual experiences. For anyone interested in public relations and the politics of education.
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- PublisherPearson
- Publication date2000
- ISBN 10 0205306233
- ISBN 13 9780205306237
- BindingPaperback
- Edition number1
- Number of pages230
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