Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.
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New to the Eighth Edition
I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.
Maureen Taylor, Rutgers University
This text definitely achieves one of my primary objectives in an intro course an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.
Josh Boyd, Purdue University
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Book Description Hardcover. Condition: New. 8th Edition. New, Looks great. The text appears clean, Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0205449441. ISBN/EAN: 9780205449446. Pictures of this item not already displayed here available upon request. Inventory No: 1560785767. Seller Inventory # 1560785767
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks66431
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 2.95. Seller Inventory # Q-0205449441