Basics of Social Research: Qualitative and Quantitative Approaches Plus MyLab Search with eText -- Access Card Package (3rd Edition) - Softcover

Neuman, W. Lawrence

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9780205863679: Basics of Social Research: Qualitative and Quantitative Approaches Plus MyLab Search with eText -- Access Card Package (3rd Edition)

Softcover

ISBN 10: 0205863671 ISBN 13: 9780205863679

Publisher: Pearson, 2012

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Preparing students to do research and understand what research can do.

Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important.

This text teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and restrictions of research, and learn why properly conducted research is important. Using clear, accessible language and examples from real research, this text discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.

Learning Goals

Upon completing this book, readers should be able to:

Recognize that social research is simultaneously a very important enterprise and one that is not beyond you — you can understand it
Become better consumers and understand what research can and cannot do
Learn how to properly conducted research
Acquire a foundation for further learning about doing research and understand that this activity requires dedication, creativity, and mature judgment

Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with Pearson eText (at no additional cost). ValuePack ISBN-10: 0205863671/ ValuePack ISBN-13: 9780205863679

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About the Author:

W. Lawrence Neuman James is professor of sociology and Asian Studies coordinator at University of Wisconsin-Whitewater. His M.A. and Ph.D. were earned at the University of Wisconsin-Madison. He has authored seven books and published 35 articles and book chapters, which have appeared in Social Problems, Sociological Inquiry, Social Science Quarterly, American Sociological Review, Critical Asian Studies, Teaching Sociology, The Journal of Contemporary Asia, Sociological Quarterly, and other journals . He is a former president of the Wisconsin Sociological Association. Neuman has received his university’s highest award for research, the Chancellor's Award for service to students with disabilities, as well as the the Wisconsin Sociological Association's Outstanding Service Award, and the College of Letters and Sciences awards for outstanding teaching, excellence in research, and outstanding service.

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