Innovation Management: Strategy and Implementation using the Pentathlon Framework, Second Edition - Softcover

Goffin, Keith; Mitchell, Rick

3.74

23 ratings by Goodreads

9780230205826: Innovation Management: Strategy and Implementation using the Pentathlon Framework, Second Edition

Softcover

ISBN 10: 0230205828 ISBN 13: 9780230205826

Publisher: Palgrave Macmillan, 2010

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Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start?

Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes.

Key Features include:

- Complete and authoritative coverage of the academic background
- Easy-to-follow structure based on The Innovation Pentathlon
- Indispensable practical tools and examples
- Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues
- Web site with additional material for teachers and students
- Equal emphasis given to service and manufacturing organizations throughout.

With up-to-date case studies and the tools necessary to improve performance, Innovation Management is a must for business administration students and managers.

Companion Website: http://www.palgrave.com/business/goffin2/

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About the Author:

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management, UK.

RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management, UK.

Review:

“Innovation is one of the most challenging aspects of management to comprehend and put into practice. Goffin and Mitchell do an admirable job of assembling an arsenal of strategic tools within a comprehensive framework to help both students and practitioners of innovation. This book is the achievement of a delicate balancing act between depth and breadth that will ensure its place on the bookshelves of MBA students and managers alike.” —Peter Erd�lyi, Senior Lecturer in Strategy and Marketing, Bournemouth University, UK

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