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The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign - Softcover

Paul F. Lazarsfeld

 
9780231085830: The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign
Softcover
ISBN 10: 0231085834 ISBN 13: 9780231085830
Publisher: Columbia Univ Pr, 1988
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This study describes how people make up their minds in a presidential campaign. The authors were among the first to use a now accepted method of social research - the panel, or repeated interview technique-to achieve a step-by-step account of how representative voters arrived at final vote decisions in the 1940. elections. The present edition explores : mutual interaction between variables; the possible effects of re-interviewing the same respondents; and how much has materialized of the "further research needed" recommendations of the previous edition.

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  • PublisherColumbia Univ Pr
  • Publication date1988
  • ISBN 10 0231085834
  • ISBN 13 9780231085830
  • BindingPaperback
  • Edition number3
  • Number of pages178
  • Rating

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9780231031585: The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

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ISBN 10:  0231031580 ISBN 13:  9780231031585
Publisher: Columbia University Press, 1968
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