As a key to understanding how popular culture works and the way in which image has become the end product, getting to grips with the cult hero is essential.
What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designing clothes. Rather it is the image that they project and their power as brand names which are in demand as never before."synopsis" may belong to another edition of this title.
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Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 48431554-75
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL9444353
Book Description Paperback. Condition: Very Good. ANDRE DEUTSCH LTD 1989-01-01 00:00:00 Binding: Trade Paperback 160 pages Date Added: 08192005 Illustrator: Bw Illus PublishPlace: London Size: 8 vo. Seller Inventory # 3869
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Book Description Soft cover. Condition: Very Good. Andre Deutsch Ltd 1989 paperback. Very good condition. Posted next working day from the U/K Language: eng Language: eng Language: eng. Seller Inventory # ABE-1511794666774
Book Description Paperback. Condition: Very Good. Index. 450gms weight ; 12mo 7" - 7½" tall; 160 pages. Seller Inventory # 21145