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In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
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- PublisherMcGraw-Hill/Irwin
- Publication date1997
- ISBN 10 0256141177
- ISBN 13 9780256141177
- BindingHardcover
- Edition number1
- Number of pages640
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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
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FUNDAMENTALS OF LOGISTICS MANAGE
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(1997)
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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
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(1997)
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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
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(1997)
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ISBN 13: 9780256141177
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