Changing Planes: A Strategic Management Perspective on an Industry in Transition : Situation Analysis - Hardcover

Holloway, Stephen

 
9780291398550: Changing Planes: A Strategic Management Perspective on an Industry in Transition : Situation Analysis

Synopsis

Examines changes in the key external environments within which airlines must function, with sections on external and internal analysis. Contains chapters on sociopolitical environment, economic and technological environment, and the competitive environment, as well as vision and mission, corporate culture and values, internal stakeholders, and competitive advantage. Part of a two-volume set identifying changes in the airline industry and their impact on airline management. No index. Annotation c. by Book News, Inc., Portland, Or.

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