Items related to Managing and Marketing Services in the 1990s
This text addresses the issue of how companies providing services can be more innovative and responsive, organizing their resources and delivering their products with greater flexibility and customer awareness. The book features research evidence relating to current trends in the service sector and integrates theory and practice. It suggests methods which might be applied to resolve problems and maximize development potential. The book should be highly relevant to the needs and interests of researchers, practitioners and students, particularly those on HND, degree, post-experience business studies, marketing and hospitality courses.
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- PublisherCengage Learning
- Publication date1990
- ISBN 10 0304327263
- ISBN 13 9780304327263
- BindingPaperback
- EditorMorgan Neil
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Managing and Marketing Services in the 1990's
Published by
Cassell & Company
(1993)
ISBN 10: 0304327263
ISBN 13: 9780304327263
Used
Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780304327263. Seller Inventory # 9719379
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US$ 6.99
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Stock Image
Managing and Marketing Services in the 1990's
Published by
Cassell & Company
(1993)
ISBN 10: 0304327263
ISBN 13: 9780304327263
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780304327263. Seller Inventory # 9719380
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US$ 6.99
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Managing and Marketing Services in the 1990s
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Book Description Soft Cover. Condition: Good +. rpt. crease to back cover. Seller Inventory # H00445
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US$ 12.83
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Stock Image
Managing and marketing services in the 1990s
Published by
Cengage Learning
(1990)
ISBN 10: 0304327263
ISBN 13: 9780304327263
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Cassell 1994 Cassell 1994 reprint x 255pp paperback mint As New. Seller Inventory # 25313
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US$ 12.83
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