Synopsis
A comprehensive text that integrates a unique applied approach to the basic principles of studying different cultures. The applied approach shows students the different ways in which anthropological theories are used not only by practicing anthropologists, but by others outside the field. Applied Perspectives sections demonstrate how cultural anthropology has been used to solve societal problems. Cross Cultural Miscues are interesting scenarios that illustrate the potential negative results of not understanding cultural differences.
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About the Author
Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad.
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