Items related to Marketing: An Introductory Text
This established introductory text gives a general overview of marketing, showing how it relates to other disciplines and management functions. It is clear, concise and readable, and gives a good foundation in the subject. The fifth edition of "Marketing" is a direct response to substantial changes that have occurred in marketing thinking and practice since the fourth edition was published. All the basic material has been revised and updated. There are new chapters on the marketing of services and the impact of information technology. It includes a new section in each chapter on learning goals and has a fresh text design. The text covers the syllabus for introductory undergraduate and postgraduate courses, and also BTEC, Institute of Marketing, and some professional post-experience courses.
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- PublisherPalgrave Macmillan
- Publication date1996
- ISBN 10 0333663233
- ISBN 13 9780333663233
- BindingPaperback
- Number of pages600
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Marketing: An Introductory Text
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Book Description Paperback. Condition: Very Good. Marketing: An Introductory Text This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780333663233
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780333663233
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Marketing : An Introductory Text
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Macmillan Publishers Limited
(1996)
ISBN 10: 0333663233
ISBN 13: 9780333663233
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Book Description Condition: Good. 6Rev Ed. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39656853-20
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Marketing: An Introductory Text
Published by
Palgrave Macmillan
(1996)
ISBN 10: 0333663233
ISBN 13: 9780333663233
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Softcover
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 2.53. Seller Inventory # 0333663233-2-3
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Marketing: An Introductory Text
Published by
Palgrave Macmillan
(1996)
ISBN 10: 0333663233
ISBN 13: 9780333663233
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780333663233. Seller Inventory # 9478651
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Marketing: An Introductory Text
Published by
Palgrave Macmillan
(1996)
ISBN 10: 0333663233
ISBN 13: 9780333663233
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780333663233. Seller Inventory # 9478653
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Marketing: An Introductory Text
Published by
Palgrave Macmillan
(1996)
ISBN 10: 0333663233
ISBN 13: 9780333663233
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780333663233. Seller Inventory # 9478652
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Marketing: An Introductory Text
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780333663233. Seller Inventory # 9564692
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Marketing. an introductory text.
Published by
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(1997)
ISBN 10: 0333663233
ISBN 13: 9780333663233
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Book Description 6. ed., 2. print. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 369f-1 9780333663233 Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 2114000
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Marketing: An Introductory Text
Published by
Palgrave Macmillan
(1996)
ISBN 10: 0333663233
ISBN 13: 9780333663233
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Book Description Paperback. Condition: GOOD. 1996-11-13. Palgrave Macmillan. Paperback. GOOD Previous owners name. Seller Inventory # 2035009
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