Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts.
A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
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Despite the advent of sophisticated fundraising methods via the Internet, social media, and other online platforms, the bottom-line truth is: good old-fashioned telephone fundraising still works, bringing in over one billion dollars annually from generous Americans. It's a wellspring of untapped funds your nonprofit could be reaping.
Savvy, straightforward, and humorous, Effective Telephone Fundraising: The Ultimate Guide to Raising More Money shows you how to secure more donors, raise more money, and build donor loyalty—all by restoring phone fundraising to its rightful place at the top of your donor development strategies toolbox.
Drawing on his experience as cofounder of a direct mail/telephone fundraising service bureau that raised tens of millions of dollars in over twenty years, author Stephen Schatz shares his donor-centered fundraising secrets, including:
Which script approach is best?
The Three-Ask strategy
The 4 Cs of effective case making
Closed- and open-ended questions
Setting the stage for the counterproposal
The close
Dealing with objections
Writing, refining, and testing your script
This ultimate insider's guide to telephone fundraising is most emphatically not telemarketing 101, or a resource on data segmentation, or a book on running a call center. It's just about the call, equipping you with simple, easy-to-do tips and techniques for effective phone calls that raise lots of money.
Today, a lot of people are receiving a lot of calls for contributions to a lot of organizations. Don't get left behind! Put an end to dead-end phone calls with Effective Telephone Fundraising and discover how your organization can harness this powerful approach to telephone fundraising with big results.
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