The Portable MBA in Entrepreneurship Case Studies - Softcover

Softcover

ISBN 10: 047118229X ISBN 13: 9780471182290

Publisher: Wiley, 1997

Synopsis

The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meetpeople who have used the business theories and practices presentedin The Portable MBA in Entrepreneurship to start and run their ownentrepreneurial ventures. You'll get a real sense of what it takesto conceive, develop, finance, and operate a business, and howparticular elements, such as business plans and financialforecasts, function in the real world. These case studies cover abroad variety of service and product industries: retail, wholesale,mail order, and Internet. You'll discover the trials and rewards ofstarting a travel agency, launching a new glass-cleaning product,setting up a fashion Web site, and selling women's hosiery throughdirect mail. Other studies cover ventures in the computer industry,the restaurant business, automobile service franchising, andbusiness consulting.

Each case study is illustrated with exhibits --financialstatements, business plans, sample contracts, and more --and manyare supplemented with end-of-chapter questions that help youanalyze the viability of each entrepreneurial venture and test yourability to respond to the challenges you'll face in pursuit of yourown entrepreneurial dreams.

About this title

From the Publisher:

This book is a collection of cases about starting and growing new ventures. It deals with entrepreneurs, their opportunities, and the resources they need to create their ventures. Sample case studies include a plan for a health food restaurant, a computer company, a software development company, and a travel agency. Each study takes an in-depth look at the trials and tribulations of starting a business; some case studies conclude with study questions designed to help students analyze the viability of each entrepreneurial venture. Exhibits are also included throughout the book to further help students understand the various aspects of business including product advertising and financial statements. These case studies can be used as a supplement to "The Portable MBA in Entrepreneurship."

About the Author:

WILLIAM D. BYGRAVE, MA, DPhil, MBA, DBA, is the Frederic C.Hamilton Professor for Free Enterprise and Director of the Centerfor Entrepreneurial Studies at Babson College, and VisitingProfessor at INSEAD (the European Institute for BusinessAdministration).

DAN D'HEILLY, MBA, is Project Manager for the Center forEntrepreneurial Studies at Babson College. He is also a part-timelecturer at the college.

About this edition

• Publisher: Wiley
• Publication date: 1997
• ISBN 10: 047118229X
• ISBN 13: 9780471182290
• Binding: Paperback
• Edition number: 2
• Number of pages: 336
• Editor: Bygrave William D., D'Heilly Dan