The Portable MBA, 4th Edition - Hardcover

Bruner, Robert F.; Eaker, Mark R.; Freeman, R. Edward; Spekman, Robert E.; Teisberg, Elizabeth Olmsted; Venkataraman, S.

Hardcover

ISBN 10: 0471222844 ISBN 13: 9780471222842

Publisher: Wiley, 2002

Synopsis

Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman
The ultimate guide to modern business
For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.

About this title

Review:

One of the more exciting aspects of today's entrepreneurial boom is the emergence of formidable players with varied backgrounds; one of the more significant challenges for many of them involves learning what's required to take their great ideas to the next (read: profitable) level. The Portable MBA, based on the general management program at the University of Virginia's Darden School and written by five faculty members, is a comprehensive reference for those who need the information on marketing, economics, ethics, technology, and strategy typically taught in the first year of an MBA program.

From the Publisher:

Reflecting the refinement of the MBA degree over the last few years, this new volume takes the place of the venerable The Portable MBA. Written by a team of experts at the prestigious Darden Business School at the University of Virginia, this new volume reflects the latest trends in MBA education, namely cross-functional management, and the real-world implementation of management decisions.

About this edition

• Publisher: Wiley
• Publication date: 2002
• ISBN 10: 0471222844
• ISBN 13: 9780471222842
• Binding: Hardcover
• Edition number: 4
• Number of pages: 384