The Restaurant: From Concept to Operation - Hardcover

Lundberg, Donald E.; Walker, John R.

Hardcover

ISBN 10: 0471578835 ISBN 13: 9780471578833

Publisher: Wiley, 1993

Synopsis

A comprehensive blueprint of what the restaurant business entails. Shows the logical progression from dream to reality, from concept to finding a ``market gap'' to operating an eating establishment. Also covers menu planning, employee training, equipping the kitchen, food protection, sanitation and more.

About this title

From the Back Cover:

The comprehensive guide to restaurant success

It takes more than hard work and a dream to succeed in the restaurant business. The successful restaurateur must choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Next comes selecting the perfect location, obtaining the necessary permits, creating a menu that will tantalize the market, designing the interior, and hiring and training employees. Once the restaurant is open to the public comes the most difficult challenge of all–making sure that customers who visit once come back for more.

The Restaurant: From Concept to Operation, Third Edition, covers every aspect of conceiving, opening, and running all types of restaurants–from a fast-food franchise to an upscale dining room. This easy-to-read guide prepares readers to deal with a broad variety of start-up issues and puts them on the solid footing they’ll need to ensure the restaurant’s ongoing success. This comprehensive, hands-on primer provides:

• New coverage of quick-service, midscale, and upscale restaurants
• Coverage of restaurant service, home replacement meals, and the importance of catering and takeout
• Comparisons of chain vs. independent and franchise vs. nonfranchise restaurants
• Case studies that describe real-world problems–and real-world solutions
• Industry comments and advice sidebars
• Business and marketing plan outlines

This field-proven book gives students, chefs, and entrepreneurs the comprehensive and authoritative information they need to master every challenge and succeed in this highly competitive and rewarding industry.

About the Author:

JOHN R. WALKER, DBA, FMP, is the Ray Marshall Professor and Director of the Hotel, Restaurant, and Tourism Management Programs at United States International University in San Diego, California.DONALD E. LUNDBERG, PhD, is former dean of the College of Business at United States International University and Professor Emeritus at California State Polytechnic University, Pomona, California.

About this edition

• Publisher: Wiley
• Publication date: 1993
• ISBN 10: 0471578835
• ISBN 13: 9780471578833
• Binding: Hardcover
• Edition number: 2
• Number of pages: 384