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A celebration of the painstaking hand-stenciling technique known as pochoir, as it was used in luxury fashion publications of the early twentieth century
The 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as pochoir (French for stencil). This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of fashion illustration.
Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers, as well as from high-end fashion magazines. Artists from Paul Iribe, Georges Lepape, and George Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and André E. Marty, these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others.
Complete with biographical descriptions of the featured illustrators and fashion designers, Fashion and the Art of Pochoir celebrates the rare―and rarely seen―images that defined a short but magnificent golden age of fashion illustration.
300 color illustrations"synopsis" may belong to another edition of this title.
About the Author:
Review:
April Calahan is a New York-based fashion historian and writer. She is Special Collections Associate at the Fashion Institute of Technology in New York.
Cassidy Zachary is a fashion historian and collections manager based in Albuquerque, New Mexico.
“With beautiful images, a glossary of artists and designers, and readable text, this book is recommended for anyone interested in the history of fashion illustration.”
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"About this title" may belong to another edition of this title.
- PublisherThames & Hudson
- Publication date2015
- ISBN 10 0500239398
- ISBN 13 9780500239391
- BindingHardcover
- Number of pages240
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Book Description Hardcover. Condition: new. Hardcover. The 1910s and 1920s witnessed an outpouring of luxury publications that used a hand-stencilling technique known as pochoir (French for 'stencil'). The highly refined and painterly technique, which consists of applying layers of gouache paint or watercolour to achieve bold blocks of saturated colour, produced works of visual artistry formerly unrivalled in the history of illustration, and it became the medium of choice for avant-garde couturiers seeking to stand apart and cultivate an elite readership. Organized chronologically by publication and showcasing a carefully curated selection of the most exceptional illustrations from couture albums and high-end magazines, Fashion and the Art of Pochoir is the definitive tribute to the artists and couturiers who first united to redefine luxury, inaugurating the enduring alliance between fashion and art, from Schiaparelli and Dali to Vuitton and Murakami today. Closing with biographical notices of illustrators and fashion designers, it offers a unique chance for illustrators, artists, designers and fashion enthusiasts to discover the rarely seen images that defined a short but magnificent golden age. Organized chronologically by publication, this book showcases a carefully curated selection of the most exceptional illustrations from couture albums and magazines. It offers a unique chance for illustrators, artists, designers and fashion enthusiasts to discover the rarely seen images that defined a short but magnificent golden age. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500239391
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